Is Mobile App – Better for Marketing or Existing Consumer Engagement?

Is Mobile App – Better for Marketing or Existing Consumer Engagement?

It is a known fact that thousands of apps are available on app stores and users are active on at least twenty apps on their smartphones at any given point in time. With every brand introducing its app into the market, the scope of User’s mind-share has gotten limited considerably. Well, unless it’s a socialRead more about Is Mobile App – Better for Marketing or Existing Consumer Engagement?[…]

What Features Should Your Grocery Mobile App Have?

What Features Should Your Grocery Mobile App Have?

There are many factors that have enabled the rise of the demand for online grocery stores – hectic lifestyles, unavailability of organic products with local grocers, the spike in the smartphone market, introduction of payment options like mobile wallets and cash on delivery etc. Now users don’t have to depend on pen and paper forRead more about What Features Should Your Grocery Mobile App Have?[…]

Why Most Small Businesses Go Wrong While Creating their Apps?

Why Most Small Businesses Go Wrong While Creating their Apps?

The boom in the mobile app market is not something that’s hidden from anyone. While app developers are making a heyday as their skills have suddenly become in huge demand, there is a lot more than meets the eye when it comes to developing a successful business app. According to Gartner Inc., the success rateRead more about Why Most Small Businesses Go Wrong While Creating their Apps?[…]

Things to Consider During Creating An App for Business to Get the Maximum ROI

Things to Consider During Creating An App for Business to Get the Maximum ROI

David Murphy, the Founder, and Editor of the Marketing Daily Research rightly say that “the future of the mobile is the future of the online. It is how people access online content now.” Indeed, it’s true. The mobile has become a dominant factor in everyone’s life. In fact, the statistics of Smart Insight depict thatRead more about Things to Consider During Creating An App for Business to Get the Maximum ROI[…]

Reasons Why Mobile Security in E-Commerce Mobile Apps is Mandatory

Reasons Why Mobile Security in E-Commerce Mobile Apps is Mandatory

E-Commerce has arrived for some time now and it won’t be wrong to say that it’s just going to get bigger. So when we talk about the longevity of anything, we must keep it secure enough to last long. In the case of E-Commerce apps, the necessity of keeping them secure is even higher consideringRead more about Reasons Why Mobile Security in E-Commerce Mobile Apps is Mandatory[…]

How to Make the First Great Impression with Your Mobile App?

How to Make the First Great Impression with Your Mobile App?

With mobile apps becoming critical for the success of a business, everyone is trying to develop a business mobile app to engage, retain and attract prospective customers. Going by the statistics of Comscore, it is believed that an average user scans their smartphone about 110 times a day with mobile apps now accounting for moreRead more about How to Make the First Great Impression with Your Mobile App?[…]

How to Keep Users Engaged with Your App and Improve App Revenue?

How to Keep Users Engaged with Your App and Improve App Revenue?

According to the Pew Research Internet Project, it is believed that by the end of the year 2020, mobile apps will become a dominant factor in the lives of people and World Wide Web will not be considered as useful as it was in the past. It won’t be wrong to say that we liveRead more about How to Keep Users Engaged with Your App and Improve App Revenue?[…]

Secrets to Success for Your E-Commerce Start-up

Secrets to Success for Your E-Commerce Start-up

In recent years, e-commerce start-ups have become a contemporary way of buying and selling everywhere. Around 10-12% of e-commerce start-ups make use of internet extensively, and millions of customers indulge in shopping these products and services everyday offered by e-commerce start-ups. However, the rise of a plenty of such start-ups has increased a lot ofRead more about Secrets to Success for Your E-Commerce Start-up[…]

Critical Steps for your Mobile App Launch

Critical Steps for your Mobile App Launch

Around 219,000 mobile apps for business are launched every year. However, less than 1% of these apps are successful in making their presence felt. Giant names like Facebook, Instagram, and Twitter invested years of work before launching their app. Hence, launching a mobile app for business and getting hundreds of, thousands of downloads is aRead more about Critical Steps for your Mobile App Launch[…]

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