The Success Story Of The On-demand Meat Delivery App Licious

May 3, 2023 Harjyot kaur
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    Summary: Online meat delivery apps like Licious have led to a rise in the meat delivery app development industry. Seeing the rising demand from buyers and sellers, entrepreneurs are willing to enter this business. With our blog, discover what makes Licious so successful and how you can create an app like Licious to grow your business manifold.

    The Indian Express reports say that 83.4% of men and 70.6% of women in the 15-49 age group eat non-vegetarian food daily, weekly, or occasionally. With so many non-vegetarians in India, it has still been difficult for consumers to get quality meat. 

    Licious saw this market gap as an opportunity and launched the ever-needed meat delivery app-Licious. The company started as a small operation in Bangalore, where the founders personally delivered meat and seafood products to customers. 

    The company also strongly focuses on technology, using data analytics and machine learning algorithms to optimize its supply chain and improve customer experience.

    History of Licious

    Licious was founded in July 2015 by Abhay Hanjura and Vivek Gupta and officially launched in October 2015. The idea of Licious was generated when these two founders were having lunch and realized that the chicken they were having was not of good quality. It was then that they realized they had to build a solution for it and get the best meat to the plates of the meat lovers. 

    Metric  Value 
    Company name Licious
    Founded  2015
    Headquarters  Bangalore, India
    Founders  Abhay Hanjura and Vivek Gupta
    Industry  eCommerce (fresh meat and seafood)
    Product/services  Fresh meat and seafood
    Revenue (FY 2022) 6,657 million rupees
    Funding  $490 million
    Ratings  App store (4.7 ratings) Play store (4.1 ratings) 
    Social media presence Instagram (48.5k followers) Facebook (25k followers)


    The company has expanded rapidly since its launch, and as of 2021, it had a presence in several major Indian cities, including Bangalore, Delhi NCR, Mumbai, Pune, Hyderabad, and Chennai. Licious has won several awards for its innovative business model and commitment to quality, including the Economic Times Startup Awards and the CNBC TV18 Startup Awards.

    Licious business model

    Before we get into Licious’s market stats and growth, let’s first look at how this model works. Licious follows strict safety and quality rules to ensure that each product is safe to consume. It provides a wide range of fresh meat products so its users can make delicious food at home without worrying about getting quality meat and other non-vegetarian foods.

    Here is how the Licious business model works:

    • Sourcing: Licious sources fresh meat and seafood directly from farmers and fishermen to ensure the highest quality and freshness.
    • Processing: The meat and seafood are then processed and packaged in their state-of-the-art facilities that meet the highest hygiene and safety standards.
    • Ordering: Customers can order through the Licious app or website, selecting from a wide range of meat and seafood products, including chicken, mutton, fish, and shellfish.
    • Delivery: Licious delivers the orders directly to the customer’s doorstep, ensuring that the products are delivered fresh and on time.
    • Quality assurance: Licious has a team of quality control experts who ensure that every product meets its stringent quality standards.
    • Customer service: Licious offers excellent customer service and has a dedicated customer support team to assist users with any confusion or issues they may have.
    • Expansion: Licious has expanded rapidly since its inception in 2015 and has grown to over 14 cities in India, with plans to expand further. They have also introduced new products such as marinades, spreads, and ready-to-cook meals.

    Licious: how does this meat delivery app make money?

    Since launching Licious in the market, it has won customers’ hearts. The target audience quickly adopted the idea of fresh meat being delivered within a few hours. As per the Statista reports, below is the revenue generated by Licious over the years.

    • Financial year 2020- 1,254 million rupees
    • The financial year 2021- 4,084 million rupees
    • The financial year 2022- 6,657 million rupees

    As seen in the data above, Licious has always seen manifold growth in its revenue for the last three financial years. All this money has been generated from meat, seafood, marinate, and egg sales. 

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    Some vital stats of the Licious meat delivery app

    Licious has solved the Indian market’s one of biggest challenges- getting fresh non-veg food delivered to home. Even though this food is available at several places, people either had to go a long distance to get it or didn’t receive good quality food. With on-demand meat delivery apps like Licious, all such problems were solved through a single platform. Here are some critical market growth facts that you must know about Licious:

    • For March 2023, Licious had total visits of 805.7K (the sum of all visits on desktop and mobile).
    • Licious’ global ranking has increased from 77,695 to 73,803.
    • Licious received its top traffic on the website from India, USA, and Fiji. 
    • Its most extensive group of visitors is between the age group of 25-34 years, accounting for about 35.94%.
    • The target audience consists of 40.73% females and 59.27% of males. 
    • Licious generates its most social media traffic from the YouTube platform (about 40.53%), followed by WhatsApp (33.89%).

    USPs of Licious 

    Licious is not just an ordinary on-demand meat delivery app; it has worked hard to make its services stand out from the competition. The platform has several USPs that make it a quality platform and addictive to its users. Its USPs include:

    • Farm-to-fork approach: Licious owns the entire back-end supply chain and cold chain, ensuring the quality and freshness of its products.
    • Value-added services: Licious offers various value-added services such as marination, ready-to-cook options, and subscription-based services, making it a one-stop shop for all meat and seafood needs.
    • Commitment to ESG compliance: Licious is the first brand in the sector to commit to full ESG compliance and has formed a task group to achieve this goal.
    • Fast delivery: Licious delivers orders within hours of the order being placed so that its users can prepare fresh food with quality ingredients.
    • Subscription concept: Licious has a subscription concept that lets users buy things and schedule online deliveries in advance.
    • Quality assurance: Licious follows strict quality control measures, including stringent hygiene standards, to ensure the products are safe for consumption.

    Love the idea? Let’s create an on-demand meat delivery app like Licious

    Do you love the idea of Licious and planning to do something similar? If yes, ValueAppz is the perfect solution for all your business needs. Get your online meat delivery app designed and built by experienced, skilled professionals who ensure the best quality. Our tech stack and knowledge in building on-demand delivery apps will help you get a meat delivery app that satisfies your buyers and sellers.

    So, what are you waiting for? Book a call and get your quotation today.

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    Is the meat delivery business profitable?

    Yes, the meat delivery business is profitable. One of the best examples of a meat delivery app is Licious, which has earned significant profits with its idea. 

    Can I sell meat online?

    Yes, you can sell meat online. By creating an app for meat delivery, you can ensure that all non-veg lovers get their fresh food delivered within a few hours. The meat delivery app will also help you bring the local sellers online, ensuring all orders are met well on time.

    Is Licious a profitable company?

    Licious is a profitable company, and the numbers prove it all. It registered 64.3% growth in FY22 compared to FY21. Its meat, seafood, marinate, and egg sales helped Licious generate good profits.

    How much does it cost to build an online meat delivery app?

    On average, an on-demand meal delivery app can cost between $15,000-$60,000. Further, the factors like features, app complexity, design, development team location, and skills can affect the price of the meat delivery app development.

    How fast does Licious deliver?

    Licious promises to deliver within 90-120 minutes based on the city. It also allows users to schedule deliveries for better convenience.


    Harjyot kaur

    As a technical content writer my focus is on creating high-quality, engaging, and informative content that simplifies complex technical topics. Throughout my career, I have continuously pursued opportunities for growth and development, refining my skills and expanding my knowledge base.

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