Case Study on Aagyo - An On-Demand Delivery Marketplace

Use Case

Marketplace delivery app


On-demand delivery


Sitarganj, Uttarakhand, India


On-demand delivery services


Fast deliveries Multiple on-demand solutions

Aagyo is a marketplace delivery app that delivers everything from food to vegetables, groceries, medicines, makeup, and fashion shopping. The app is known to meet the customers' demands in a few minutes. Aagyo makes it easy for its users to meet all their daily needs from one single platform.

  • Legal Name: FSTMD Private Limited
  • Headquarters: Sitarganj, Uttarakhand, India
  • Business Model: B2B2C
  • Founding Date: 24th July 2021
  • Founder: Mukul Mehta

The client, a humanitarian entrepreneur, recognized the gap in the on-demand delivery industry for remote India and wished to build a digital solution that empowered the locals in remote India. An application that allows people to order everything from Food, Groceries, Fruits & Vegetables, Medical Items & Medicines, Electronics, Mobile, Fashion, and other items from the comfort of their homes using their smartphones.

The client faced challenges in finding a stable SAAS solution to support their business requirement. They wanted a partner who could assist them in their venture with a powerful product that fits their pocket. But being a startup, they had budget constraints and could not afford custom solution development.

Solution Overview: Whitelabel Product Delivery Marketplace

Understanding requirements, we offered our Whitelabel product delivery marketplace to the client. A comprehensive delivery management solution includes a customer app, rider app, merchant app, and admin web panel. A plug & play model that empowered the client to build their application at speed and bring it to the on-demand delivery market at the earliest.

Customer App

Customer App Features

The Aagyo customer app makes it effortless for users to place their orders. From registering on this on-demand delivery app to placing orders, everything provides a seamless experience for users. Its dynamic features include:

  • Customers can easily register to the Aagyo app with their mobile number and OTP.
  • The app also provides several payment options like COD, card payment (Razor and Stripe payment gateways) and Paytm for user convenience.
  • The Aagyo app also enables real-time order tracking and lets the users filter to refine distance, proximity, ratings, newly added, and recommended.
  • After buyers have received the order, they can provide their valuable reviews and ratings to the merchant as well as the delivery partner.
  • Each user can manage their profile with the Profile Management feature and keep track of their order history, favorite items, and so on.

Merchant App Features

The service providers do not have to bother about anything when registering on this marketplace delivery app. The app gives a space to manage their store, showcase products, and connect with customers. Its features include:

  • Each merchant registering with Aagyo can simply log in with the mobile number and password.
  • Service providers can manage their products and inventory easily through the Aagyo app.
  • The app also lets them manage each order they receive from their customers and handle customer management.
  • With the Aagyo app, merchants can also add stock, MRP discounts, and set thresholds.
  • The on-demand delivery app also lets the service providers process and manage refunds as well as handle all store operations.
Merchant App
Admin Dashboard

Admin Panel Features

The on-demand delivery service empowers the admin to manage all the operations from one dashboard. In addition, the admin can handle sales, content, marketing, and revenue from the app itself. Its features include:

  • The app allows the admin to view orders on a daily, weekly, and monthly basis.
  • The admin can also check the sales graph based on revenue and date to make better decisions for growth.
  • The Aagyo app provides a dynamic Content Management System and inbuilt Customer Relationship Management.
  • With a profile management feature, the admin can handle commissions and payouts, request payouts, and any outstanding amount.

Rider App Features

The on-demand delivery app is designed to ensure fast and reliable delivery to customers. It includes all the essential features to make sure that delivery guys can fulfill all the orders on time. The features include:

  • The app lets delivery agents quickly register and log in with their mobile numbers and password.
  • Drivers can also view orders and change the order status to keep service providers and customers updated.
  • With the Aagyo app, delivery guys can locate tracking, manage profiles, and manage bonus history.
Delivery Agent App

Powering Aagyo With Robust Tech Stack

Building On-Demand Food Delivery Solutions


Building On-Demand Food Delivery Solutions


Building On-Demand Food Delivery Solutions


Building On-Demand Food Delivery Solutions


Building On-Demand Food Delivery Solutions


Impacts and Benefits: Quick Launch and Popularity

Using the ready-to-use product delivery marketplace, the client could quickly launch their on-demand delivery services-Aagyo, in remote parts of Uttrakhand. At present, the solution is available in Sitarganj Khatima and Nanakmatta of Uttarakhand.

Quick TAT

The entire product was built and delivered within 6 weeks of project initiation.


Since its inception in 2021, more than 23K customers have subscribed to the application. 100K+ orders have been delivered, 300+ merchants have been onboarded, and more than 2 Crore revenue has been generated.

Local Employment

All the riders are hired locally, contributing to generating local employment.

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