It doesn’t seem to be a story old enough to forget when local grocery stores were no less than life-saving oxygen. From the banalest kitchen need to some expensive ingredient used occasionally, such grocery stores carry a legacy of sorts. With the advent of technology, a lot seems to have changed and the manner in which business now occurs shows how much a tech strategy can take a small idea of places. If you look at the statistics of the year 2015, you may come to observe that the year opened a plethora of start-ups. Though the year paved the way for the many businesses, the climate didn’t seem to have benefitted the grocery start-ups. Even then, the competitive structure seemed to be robust, so much that grocery start-ups seem to have taken over the ‘hyper-local’ space. A number of grocery delivery firms were seen sprouting and scaling up. Even in the autumn of this year, several startups as a struggle but they seemed to have changed the way small businesses occur.
Grocery apps have changed the way in which small businesses happen. Along with a strong tech support down the line, many ideas have seen the broad daylight and have fought their way out.
- Quality above the rest: Grocery startups across the country have got one standard plan – customers deserve the best quality products. Most Indian customers suffer from the lack of good quality products and this is where these small ideas have tapped light from. From having the top brands under their tech roof followed by a variety of options, these apps have provided a shopping spree while on the go to their users.
- Options Matter: Gone are the days when customers suffered from a lack of choice scenario. Today, it has changed and the change is incredible. From brand-specific products to organic and vegan products showcased, the app indeed works on the principle of ‘customer is king.’ The niche is served with the best possible products by such small scale, tech-empowered businesses.
- Delivery: Well, we all had that local grocer who was kind enough to drop our picks home but imagine having your products being shipped and transported from across the city to your doorstep. Small businesses have been able to connect their apps with logistic and delivery businesses who make sure that your purchase reaches home safely. The products are packed and carefully dropped at your place making the shopping process an efficient and easier affair.
- Multiple Payment Options and Online Wallet: Most grocery apps have worked well among urban millennials who juggle between work and home. Apart from the ease of access and easy delivery options, grocery apps permit its users to make payment via multiple options. From net banking and credit card payments to Paytm wallets, grocery apps make the shopping experience convenient at every step. Some apps have also created online app wallets that let them credit some amount of money that may be redeemed as and when the purchase is made. This feature has made it possible for all grocery app businesses to keep track of their sales and the cash inflow. It has also made the payment method simpler for users who need not worry about paying cash on delivery.
- Wishlist: Most grocery apps have managed to include a wish list in their app features. The user may use it to list the products they wish to see on their virtual shopping shelves or may need on an urgent basis. Wishlists also help such businesses keep track of their niche users’ requirements and make the requisite arrangements. Customers may keep adding their needs to their list and go back it while requesting a product.
- Location-based operations: Location wise order and delivery is also possible with the help of grocery apps. They let you order and request a delivery no matter where they are. A compared to a local scenario where delivery is possible only within a limited geographical space, online grocery mobile apps help break the location barrier.
Grocery apps have and continue to change the ways in which small businesses have been working and have also modified the thought process of many such entrepreneurs. Incredible ideas backed by tech inventions and powerful codes have transformed the way ideas work in our country. The transformation from over the counter sales to making tech purchases has empowered every individual associated with such powerful and convenient apps. In fact, grocery apps still have a long way to go and the developments over these years are, in fact, just the stepping stones to a highly developed tomorrow and India is gearing up with the best tech minds in its nest.
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