Salon services are in boom due to the changing lifestyle of the millennials. People love to groom and pamper themselves amidst the high- end prices.
You might be thinking what are the profits from a holistic salon and spa. It is a profitable business that alone makes 28 % of the retail market.
On-demand salon businesses have become saturated, but that doesn’t mean there is no prospect.
If you as a business owner, plan strategically and move ahead, you can increase your hair and nail salon profits.
If your salon profits after one year are at par with others by just word of mouth, then pat your back as you have done a great job.
What if we tell you that the table can turn if you don’t match up to today’s pace.
Yes, people have already moved to the online world, and soon who will not be accessible will diminish.
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We know you don’t want this right? Also, do you know how much your nearby nail salon business profits are?
It will be more than you think. They might be following some trending marketing tactics to increase their salon profits.
So, if you have set your eyes on the goals and made your mind to make an impact in the salon business, then read along.
We have highlighted a few tips that have helped many salon businesses to increase salon profits quickly and establish their brand.
How to retain your existing customers and make new people come to your doorsteps?
It’s easy then it looks, all you need to try out these effective ways to increase your hair salon profits in just 30 days.
How to increase your salon profits in just 30 days?
1) Create on-demand beauty apps
People prefer to book their salon appointments online as they don’t want to get in the hassle of calling the reception.
It is seen that 25% of millennials prefer to book their appointments online. It’s important to have 24-hour Uber for beauty at your salon, otherwise, soon you will be out of the business.
You don’t have to wait for the customers to show up at the salon instead, people will book their appointments online and you can plan your day accordingly.
With your on-demand beauty app, you can intimate your clients about their appointments beforehand.
2) Referral program
Referral programs work like this, an existing customer refers a friend and they both get a discount.
Customers love getting rewarded, and this also increases their loyalty towards your salon.
These types of perks help in retaining your existing customers and also bring home new potential customers.
Research says that referral programs are the best way to thrive in profits of your beauty salon.
You need to plan your reward smartly, don’t just offer service that is time-consuming or expensive.
Settle for a simple service like a haircut or nail art to make things work.
3) Loyalty programs
It is one of the salon marketing strategies and is a good way to increase the number of visits.
It works for every sector even beauty salons. Well, a designed loyalty program can increase the average salon revenue by 5 %.
You have to be smart while designing a loyalty program.
For instance, you can offer a points system or offer a free service on their next visit.
Also, make sure that service is less than what they are paying.
To streamline the loyalty program, you can record customers’ points on salon software.
Each time your customer avails a service, they get bonus points added to their account.
This way, customers can track their points and avail of the salon services.
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4) Gift cards and certificates
Start offering your customers gift cards and certificates through which they can use your salon services.
People often go for gift cards as a gift these days as a token of their love when they are not able to decide on a gift.
Gift cards are gaining popularity because of the online culture, so you can take advantage of this and pitch your customers your gift cards and certificates.
It is a great opportunity for your salon business to get new customers by just a gift card, isn’t that great?
Now that you have decided on the gift cards, you need to market that through every possible channel.
For instance, advertise it through the front desk, social media, website. You can also text your clients or send emails to spread the word.
When you will give your customer flexibility to schedule their salon appointments there are fewer chances of cancellation.
It saves yours as well as their time. Moreover, you don’t need a receptionist to constantly be on the calls.
5) Set up a selfie station at your salon
These days it’s all about good looks and boasting that on social media. So, get the best lighting and set up a small area where your customers can take selfies of their new look.
They will be surely posting on their social media, tell them to use your salon’s hashtag and tag your account.
6) Google Adwords
Whenever clients search your salon near me, your salon should come up on Google.
In order to do so, you need to pace up your SEO game and invest in Google Adsense.
This move of yours will keep you ahead of your competitors.
7) Make your presence on Google, Yelp
Update your business information on your website and other third party pages like Google, Yelp.
This way you won’t miss out on potential customers.
8) Offer birthday rewards
Everyone likes to be treated on their birthdays. By offering birthday rewards you can be the reason for their smiles.
Pamper your clients and their closest friends on their big day by offering special discounts.
9) Choose a niche
You can’t be good at everything so be realistic and find your niche to excel in the salon business.
With the help of the salon software, you can identify your niche. For instance, figure out which service clients visit you most.
If that hair service then brands yourself as a hair salon. Once you have figured this, then you will know who you should market your services too.
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10) Get the best pictures on social media
People have become social media savvy. You need to upload the best pictures on your social media so that people consider you for their upcoming salon services.
For this, you need to train your stylist to capture the best photos and use those to draw attention.
11) Turn one -time service into a subscription
It’s always good to get regular income instead of one-time cash.
Increase your average salon profits by turning one-time service into the subscription.
Subscription models are quite popular these days like Netflix, Spotify, and Airbnb.
So, give the subscription model a try for your nail and salon business.
It’s not late to start with new ways of marketing your salon business.
These tips have helped big salons to create their brand. We hope that these tips will help you to boost your salon sales to a great extent.
Also, we would love to know if you are already trying any of these tactics. Do share your favorites with us.