Supermarket, this word generally brings an actual store image in our mind. Till now, supermarkets were operating offline. But technology has left its imprints here too. With the increase in on-demand apps, supermarkets are also using this concept to gain more customers.
Trending on-demand app culture is the main reason for the exponential rise in the number of users for the supermarket ordering system.
Being occupied in routine work, most of us find it difficult to visit stores on weekdays. Moreover, to put the routine work stress at bay, nobody wants to waste their weekend shopping at a supermarket.
This clearly creates the need for an online supermarket ordering system. Using an online grocery delivery app, a user can simply purchase the required stuff at the comfort of sitting at home or the workplace.
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In fact, a grocery mobile app has a lot of potential to generate revenue. In this modern tech time, there is no better way than mobile apps to expand a business. It can open a whole new world of success for your business.
Defining a target audience is one of the most important decisions for a startup. An ever-growing market is what builds a brand and the online market for grocery and household items is growing exponentially. To communicate effectively with this user set, mobile apps can help you communicate easily. Getting feedback to ratings and reviews, all of them can help build your brand image.
Some Other Benefits of Having an On Demand Grocery App Like Bigbasket:
- You can update users about new products, discount coupons, cashback offers and other information via push notification and in-app popup alerts.
- Better communication via in-app messaging features.
- Multiple revenue sources in addition to selling products.
The mobile app aspect is as important as the operational ground reality. The on-demand economy is a part of uberization, and it means making new and more connections everywhere.
Proper research about how the backend will work once you get an order is really important. We’ve compiled a list of things you need to research before diving into the process of the supermarket ordering system.
Meet the nearby grocery merchants, transporters, wholesalers, etc. Talk to them about how they manage the operational service and inventory management. Some of them might even become your business partners in the future.
Get a rough idea about inventory management, fleet management cost, etc. You can even consult a developer to get an idea about the stack and services you might need to invest in.
- Competitor Analysis
You are not the only provider of wholesale grocery via an app. There might be international and domestic players fighting to make a place in the market.
So, know your competition as much as you can. They might be in the space, at least longer than you, so learn from their mistakes and achievements. This research can help you define your USPs and plan a better and effective launch.
- Costing and Budget
One thing startups do wrong is to burn money without efficient planning. Do not copy competitors with good funding. They have money to burn on transactions. Do not run marketing offers that will cost you just to get more transactions.
It is a slow and steady process. Get in touch with professional on-demand marketplace app development company, you’ll know the front end cost before the upstream ride.
2. App Development and Features
As mentioned above, mobile apps for customers is a must. But it is for drivers too, if you are planning to build a fleet for pickup and delivery. So basically, one app for customers to order groceries from and one app for drivers to fulfill the orders. Apps will make communication easier, too. These apps will help you track your customer’s and drivers’ locations, too.
This dashboard will be your personal status bar. It’ll help you track order status at a glance. E.g. live orders, total transactions, new orders, driver and customer transaction history, etc. This dashboard will also help to resolve and tackle any issue that you might face while completing any order. A support option in the app for customers will help too.
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Online payment gateways integration for platforms like Paypal, BHIM, online wallets, credit/debit cards with the COD option will be an added bonus.
Make sure to add a button for delivery confirmation in both driver and customer app once the order is complete. This will avoid unnecessary conflicts and escalations.
Feedback and Support
Keep an option for customers to provide their feedback along with ratings on their completed orders. Customers can get ratings from drivers, too. An in-app chat support system is highly recommended. It will be convenient for the customers to reach out to you for a quick issue resolution.
For more insights into the process, you can even request a live demo of the solution. Now comes the ground reality after app development. Make sure you follow these points.
3. Supply and Inventory
Local Stores and Wholesalers
Depending on your demand, you need to tie up with at least 5-6 grocery stores in the locality you are planning to serve in. You need to set some commission amount or cut deals if possible. You can charge delivery and convenience charges from customers with addition to MRP prices of stuff they order. Two-way revenues are always preferable.
Grocery stores will be able to deliver products quickly, however, wholesale suppliers will be apt for on-demand products like basmati rice, flour, etc. So, make sure you have one or two suppliers on friendly terms.
Warehouses and Farms
Inventory can help you earn a decent revenue, as grocery prices are subject to market fluctuation.
For example, when rice is costlier during winters, you can stock it and sell a surplus stock when the price is high. If you buy stock in bulk, retail merchants and farmers will typically offer you a heavy discount. It is a one-time hassle with a huge profit margin.
Vehicles, Drivers and Licenses
To deliver the orders to customers you’ll need a fleet, vehicles and commercial license. You can hire a delivery agency, which will be convenient as you won’t have to worry about the delivery operations like a commercial license for drivers, assigning duties and associated government regulations.
If you are planning on running your own fleet to run your logistics operations then you will need a license from the concerned authority and hire a lawyer to help you out with this.
Keeping an eye on the above points will make it easy and seamless to run a successful supermarket ordering system.
So, get started now & improve your supermarket visibility with an online grocery app store!